Question

Topic: Strategy

Looking For A Launching Strategy

Posted by Anonymous on 4/13/2008 at 10:38 AM ET 25 Points
I m looking for a launching strategy for Moxifloxacin a 4th generation quinolone ( an advanced one after Tarivid and Ciproxin)
The product is indicated in Respiratory Tract Infections, infact featured in chest infections more;]
Looking for a promo strategy including theme , slogans, gimmicks, launch activity based on product features, for the targeted customers i.e Chest physicians and eneral practitioners.
Looking for a quick response
Thnx in advance
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RESPONSES

  • Posted on 4/14/2008 at 2:17 AM Author
    Dear Member:

    I m not saying to mess it all here in a small window, i just briefed the whole scenario....all i need is if any one can give his or her suggestion that can be of help, its obvious i already have planned most of the things....am just looking for a nice theme and slogan for moxifloxcin, thats it nothing more than this.................
    hope u uderstood
  • Posted on 4/14/2008 at 10:49 PM Accepted
    What is the specific benefit this product offers, over other treatment options? An overall campaign theme needs to be driven by your overall strategy. How are you positioning this product? Are you trying to get physicians to prescribe it? Or are you trying to get patients to request it or inquire about it?
  • Posted on 4/15/2008 at 6:01 AM Author
    Thanks for taking interest;
    I am targeting chest physicians and General practitioners to prescribe Moxifloxacin having features like cost effective and high quality plus, once a day therapy for 5 days in comparison to other options, i am not setting its price on lower side neither ceiling price
    in relation to the competition

    My positioning statement
    "A broad spectrum comprehensive bactericidal agent that offers high quality and cost effectiveness"
    You can modify my positioning statement , i mean ur inputs wud be valuable.

    So in this regard i was asking for a nice theme which i will be using for the whole campaign inclusing the slogans and punch line messages

    These are the few slogans in my mind, but am not fully satisfied.........hope u will put some light on it...

    "Navigate the road to recovery"
    "New beginings wih Moxifloxacin to recover chest infections"
    "Breathe easier with moxifloxacin; way to recovery"

  • Posted on 4/17/2008 at 5:24 AM Accepted
    Hi, if your targeting on physicians to prescribe Moxifloxacin, your event should focus on them as well. Come up with a seminar for them on Respiratory Track Infections and invite credible speakers who are expert on this field.

    Your slogan can be somewhat like "Breathe in to a new beginning"...

    Hope this helps.
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