Know-How Exchange : Other

When I need to write a business plan, I generally start with some sort of draft set of headings (such as what I list below) and then start filling in the blanks with what I know, and researching what I don't yet know.

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Business Plan

Context (Background of business, Who are the customers)
·
1.

Corporate Objectives (Short term and long term objectives – measurable)
· Short-Term:
o
· Long-Term – growth options/exit strategy
o

Market Analysis (Brief description of market, major influencers, competitors, etc.)
· (insert brief description of market here)
· Why I believe there is a market for my service
o
· Competitors – direct and indirect competitors.
o
· Target Customer:
o
· Benefits of my service:
o

Marketing Plan (4-Ps, channels)
· Product
· Price
· Place
· Promotion

Operations Plan
o

Financial Plan (refer to the Appendixes)
·

Management (who, brief summary of their background, etc.)
·

Ownership of Organization (business structure, ownership, etc.)
·

Critical Success Factors (SWOT)
· Strengths:
o
· Weaknesses:
o
· Opportunities:
o
· Threats:
o

Appendix A – Break Even Analysis

Appendix B - Profit-Loss Summary

Appendix C – Cash Flow Summary