Question

Topic: Strategy

In Need Of Some Ad Idea Strategies

Posted by Anonymous on 4/23/2008 at 11:20 AM ET 125 Points
My dilemma is simple, I need some big ideas for advertising the courses provided by a financial training consultancy.

The target audience is on two levels, the student and also companies that have junior members of staff that will need to be trained.

The training company consider themselves to be the partner for the accountancy and management industry there from the begining of the course to fulfilling career objectives.

Because the ads will need to work on two levels it may be necessary to split the designs into two very different ads so that the message is not clouded. The uptake of the courses will be by pupils from very diverse backgrounds so it would be great to avoid pupil focussed ads.

Key messages

1. We'll work with you and support your finance and accountancy staff to build successful futures.
2. Let us help you to build a successful future in accountancy

Any help with some big ideas would be very gratefully received


Kind regards

Russell
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RESPONSES

  • Posted on 4/26/2008 at 8:20 AM Accepted
    the theme should be "The Future in now in your hand"
    show a hand giving support to other hand saying we are with you - lets make your future together.

    build a strong message with an emotion
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