Question

Topic: Strategy

Stragic Btl Activity For Electronic Retail

Posted by Anonymous on 4/25/2008 at 7:18 AM ET 25 Points
we are one of the consumer electronic retail chain. can you suggest a good BTL campaing for IT products. we are good in pricing but what kind of offers can be given. how can we get the foot fall. we had done one great year end carnival, in which we had done paper inserts, news paper ads, and highlighted upto 50% off. store were decorated out the stores we had placed canopies giving live demos.
kindly suggest stragic BTL plan that can generate good traffic at stores and result in fair sale.
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RESPONSES

  • Posted by Levon on 4/25/2008 at 12:17 PM Accepted
    Seems like you already have tried alot of tactics. Have you tried a contest/prize/sweepstakes campaign yet? For every 100 dollars spent you are entered in to win a IT dream package. Make the package "off the hook".
  • Posted on 4/26/2008 at 8:12 AM Author
    Dear Levon,
    thanks for the response. but we have tried scratch and win contest last month. there were also assured gift on evry purchase.
    want to do something new. ground activity like society activation - placing canopy, setting games to pull crowd.. something of this kind. kindly suggest
  • Posted on 4/26/2008 at 8:15 AM Author
    dear Ahmad,
    thanks for the feedback,
    we do have instant finance scheem that too 0%. for internet we r giving data card free and 2 months sub charge customer needs to pay. we have tied up with one service provider.
    kindly suggest some ground activation
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