Question
Topic: Strategy
Repackaging Soap
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Posted By: nash72 on 4/28/2008 9:57 PM (EST) 25 Points
Hi, quick questions. My company produces several brands of soap bars. I have been asked to redesign the full range from molding to packaging.
What I believe is that the soap molding and packaging should not be totally revamped but gradually, as to retain its branding, while still giving it a fresh look.
Some questions would be:
1. Would it be smart to change the soap color?
2. Should I change the color of the packaging
3. Should I change the model girl infront, my opinion is she does need to change as our soaps move into N. Africa but the face is of S.E. Asia and Europe. I think a gradual change of face is needed
Look for some suggestions and if you have examples within your answers that would be great for me to parallel the ideas.
THANKS!