Question

Topic: Other

Data Base Processing In Marketing Research

Posted by Anonymous on 4/29/2008 at 3:15 PM ET 250 Points
Hello,

Could you please explain me what is the difference between measurement validity and interview validity in processing data from surveys?

Thank you very mcuh.
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  • Posted on 4/29/2008 at 3:53 PM Author
    Thank you Denise, your answer is very helpful but i can hardly understand measurment valiity, could you please give me an exemple?

    I mean, a survey can also be with open -ended questions that deal with emotions and opinions, and this goes into interview as well. It's a bit confusing me.

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