Know-How Exchange : Strategy

Do the complexes have clubhouses? You could sponsor a wine tasting or other event.

I'd doorhang. I love doorhangers and read every one of them.

I read a guerrilla marketing article of how a company like yours fusion marketed with the property managers. One of the benefits of leasing an apartment -- in this case, they got a free car wash every month. You may not offer car washes. But you could create a welcome package with other noncompeting businesses (with coupons, etc) for existing and new tenants.

Carol
Sell Well and Prosper tm

Hello,

Infousa is better know for their compiled B2B lists when you market to one or two zip codes. There consumer file is not that good.

There is a way to target those buildings and the other residence around your location. I do it for banks all the time.

Thank you
Tom

Carol,

It's funny that you suggested a wine tasting, since I sell wine. I'm trying to get penetration into the same type of situation as fsullens_atlanta. There is a complex of apartments near my store that I don't think we get nearly enough business from.

In my situation, there are 4 enormous buildings, and you can't get in without doorman scrutiny, so doorhanging is out.

We went the direct mail route, but have had a meager response. Our offer was $25 off any purchase of $125 or more. $125 is the price of a case of any wine over $10 a bottle, or a less expensive case plus a bottle of spirits. I thought that $25 would be burning a hole is some pockets, but the plan crashed.

We haven't given up. Next time were going with a much lower threshold; $10 off any order of $50 or more, plus free delivery (normally $4 on orders less than $125, free over).

We are the best wine store in the neighborhood (certainly the biggest), but not the closest to the buildings I'm targeting. I still don't know why we don't do more business there.

I'm going to keep an eye here, because if I can get a foothold in that complex, it will be worth big bucks!

Paul