Question

Topic: Other

Reaching Students&parents-this Is My Target Market

Posted by Anonymous on 5/6/2008 at 4:43 PM ET 250 Points
I started my own business called StudySmart Academy, I teach students how to study as their individual brains prefer according to the Assessment they would have taken. It is for any age starting from 10 years up.My main market is 14-18 years of age. Schools are seeming impossible to get into as there are so many people constantly approaching them with something. How else do I reach these ages if schools wont let me in? Most methods of marketing&advertising isn't targeting my market. In my town people dont want to help as they wan all the students to themselves even though I am the only person doing what I do-so no affiliations yet. Ive tried newspaper, flyers, banners, competitions. Thing is that when I reach parents they purchase the program & the students grades improve, so my problem is definitely reaching my Target Market when schools arnt letting me in. I feel I have done all possible but need some opinions. www.mystudysmart.com
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 5/6/2008 at 5:44 PM Accepted
    Hello,

    You can rent a list of school aged children in your area. By law it must be addressed to the parents of so and so.

    Start collecting testimonials and post success stories on your site.

    Attend PTA meetings and school events.

    Good luck
  • Posted by Jessica_Castro on 5/6/2008 at 6:06 PM Accepted
    Since some of you target does fall into the range that would attend summer camps, and summer day cares, I would market to them as well. Parents frequent these places and you can offer discounts if they say the name of one of the places you are marketing too.

    I would also suggest trying to market to library's and churches where moms or parents meet once a week. Maybe the church will allow you to post in a their newsletter or program.
  • Posted by Jay Hamilton-Roth on 5/7/2008 at 10:06 AM Accepted
    Word of Mouth is the key. If your program works, then you want to have parents recommend your services to other parents.

    Sponsor a child's sports team, getting your logo on their jerseys.

    Finally, you're key benefit isn't making learning fun -- it's getting students better scores. That's why parents would enroll in your program.
  • Posted by michael on 5/8/2008 at 8:25 AM Accepted
    It was already stated that the parent teacher organization is the best place to start.

    You should also check with the local libraries. You're obviously giving a free assessment and that can be done at the library. You can also do a seminar at the library...posting the seminar on their outdoor sign for 3 weeks prior will give you extra exposure.

    Promo items donated to the school on the first day when kids pick up their books is also a way to stay in front of the parents.

    Michael
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Other)