Question

Topic: Other

Analyse The Marketing Strategy Used By Ricebubbles

Posted by Anonymous on 5/6/2008 at 7:38 PM ET 235 Points
Hi
I need to analyse the marketing strategy used by Rice Bubbles (breakfast cereal)....especially in relation to the 4 p's, with a main focus on Price and Placement.
Also, any thoughts on recommendations for the brand to try and tackle the child obesity crisis?
Hope you can help!!!!
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  • Posted by Levon on 5/6/2008 at 7:55 PM Accepted
    This question sounds like it comes direct from Australia -- Rice Bubbles (aka Kellogg's Rice Krispies).

    Rice Bubbles don't make children obese -- over-consumption of calories and lack of exercise does. Sounds like this assignment of yours is trying to push one of those contemporary hot issues. Ahh the lecturer is practically setting it up for you.

    Breakfast is the most important meal of the day. I notice advertisers of cereal have always stated "part of a wholesome breakfast" -- because breakfast cereal alone doesn't cut it although many people eat it alone for b'fast.

    Why is cereal in Australia cost an arm? I would use that in the pricing strategy -- it's like 6-9 dollars for a box. However, rice bubbles have always been cheaper. They get ethical points for that. Food prices have risen sharply in the world market. If Rice Bubbles can be priced cheaply they will push more product.
  • Posted on 5/7/2008 at 9:39 AM Member
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  • Posted by Jay Hamilton-Roth on 5/7/2008 at 10:23 AM Member
    Start by reading the following:

    https://en.wikipedia.org/wiki/Rice_Krispies
    https://www.answers.com/topic/rice-krispies
    https://www.kelloggs.com.au

    As far as nutrition, the ingredients are:

    Rice, Sugar, Salt, Glucose-Fructose Syrup, Barley Malt Flavouring, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12.

    Commentary at:
    https://nutra-smart.blogspot.com/2006/06/kelloggs-lcms-bars-goodness-of-wha...

    and read Michael Pollan's book "The Omnivore's Dilemma".
  • Posted on 5/10/2008 at 9:09 PM Author
    thanks everyone for your contribution
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