Question

Topic: Strategy

Healthcare Ivf Company New Branch Lunch

Posted by Anonymous on 5/9/2008 at 9:54 AM ET 50 Points
Dear All

We are going to lunch a new branch of our company - IVF Clinic (healthcare),

I'm planing some activities like mailing, internet campaign, maybe even getting a few billboards - I'm not sure if it's a good idea,

and I'm looking for ways to communicate with our target - people having difficulties getting pregnant,
how to select this group???

the second problem is:
how to get an attention of newspapers, tv etc, for a lunch party, obviously to get as many people as possible,
Do you think PR agency may help? Is it good idea?

IVF in my country is not refundable by goverment,

We are quite big, known - very professional company, with years of experience, focused on quality and quality.

kind regards
Alex
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RESPONSES

  • Posted on 5/9/2008 at 10:28 AM Member
    Dear Alex,
    To launch the new service you should start with the current users of the other services you have. I would consider inviting them to a cocktail to launch the new service. I will consider inviting the press and specialty media (newspapers or magazines in your type of work). I will have some of you as a speaker to describe the service. Please be brief and to the point. During the cocktail have a table with brochures that people can take home. Prepare a media kit with a brochure, the press release and some sort of memento (could be a pen, a calendar or anything with the name of your new service). The mementos should also go to other guests. A PR agency should really help as they can get lists of people that are your target. Also they can help you by having the press and tv stations invite you to have an interview where you can explain your service and also give them your email address and telephone so people can call and establish an initial relation with you. Also invite those people who will contact you as a result of these interviews. You will be surprised but churches are a good source of prospects working through the parishes. Hope all the above will help.
    Juan
  • Posted on 5/13/2008 at 3:48 AM Author
    Thank you for your helpful posts,

    It's really difficult problem to get an attention from medias,

    kind regards
    Alex
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