Question
Topic: Strategy
Promoting Granite(stone) In A Difficult Market
I am working on promoting 2cm(thickness) natural stone (ie. granite & marble) in a market that is difficult for the size dimensions we are promoting. We distribute to the fabricator and the reason the material is not selling is because most of our customers use 3cm. This is slow moving material and we have an over abundance of it. What would you suggest as far as a way to promote the material?
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