Question

Topic: Strategy

Collecting Competitor Pricing Data

Posted by Anonymous on 250 Points
I'm looking for best practice approach and examples of collecting competitor pricing data. Particularly, I am interested in industries where price transparency is limited as opposed to those where prices are published and can be compared (e.g. Airlines, Tourism).

Specifically,

- Examples of processes and associated templates that you have come across
- The type of data captured, level of granularity, frequency of data capturing
- Forms and templates developed to capture competitor price data
- Usage of different sources, e.g. sales force, customers, trade associations, mystery shopping programmes, etc.

I'd be grateful if you could share some of your insights and experience.

Thank you very much.
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