Question

Topic: Strategy

Btl Activity For Asset Management Company

Posted by basit khan on 6/26/2008 at 2:45 PM ET 500 Points
Hi everybody!
there's always a question in my mind that what could be the best strategy to promote the walk-in customers/ bank customers or the stakeholder to get attracted towards what the asset managment company is offering!

let say, if the asset management company want to increase the sales of unit of their product so what could be the tools or techniques that we can use to make a successful campaign/ BTL activity.

because i always find difficult to use any healthy n tricky tecniques n tools to use for campaigns.

i'm sure i'm clear to my question.

Thnx.
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RESPONSES

  • Posted by Levon on 6/26/2008 at 4:35 PM Accepted
    You don't need a good gimmick - what you need is a better financial product. It is clear to anyone with any financial intelligence or money to invest that it is better spent on products with high return. People want to make more money for themselves not the bank. Why don't you go back to the drawing board and create a better financial product that no one in their right mind would pass up.

  • Posted by Jay Hamilton-Roth on 6/27/2008 at 9:14 AM Accepted
    As Levo and Randall mention, I'll assume you already have a great high-quality offering.

    There are 4 basic temperaments for people, so your offer needs to appeal to each: Methodical (transparency of offer), Spontaneous (something new/different), Humanistic (show how others have benefited), and Competitive (results better than everything else). The words and images must echo the temperaments so people can quickly filter and evaluate your message.
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