Know-How Exchange : Strategy

If you're planning on presenting this to your boss and the C-level executives, you need to have all your ducks in a row including ROI, Marketing Communications Strategies, Product Development (including costs), Distribution, Sales Projections and any other outstanding costs (staffing, travel, etc). I would use a product brief to help organize your thoughts and then expand it to include all of the financial information you need.

Your pitch should include marketing ideas, some creative including a mock up of what the product would look like, a sample sales slick and how the campaign would roll out.

Your boss will be looking for benefits, benefits, benefits to the organization, so try to think in those terms. Remember that your product brief needs to include the problem that your product poses to solve, your customers and anticipated target markets, competition, legal or manufacturing constraints, and everyone's favorite topic, budgets.

Rather than doing the full plan/investigation, start by crafting a story (involving many of the elements that Renee mentions) about this event. Squirrel, Inc. (Stephen Denning) gives the tips necessary to craft an influencing story to your audience. The story needs to be compelling to the CEO, and the purpose of the story is to get permission to take the next step of a feasibility study (resulting in storyboard/prototypes).

Hi,

There is a template I used for a service launch that can be found at https://www.gtms-inc.com/store-templates.htm. It is called the Product Definition and Launch Plan Template on the website, but should truly be called Product and Service Definition Launch Plan. Although it does cost $15, I found it to be well worth it. From what I gathered above, it could be a good starting point for you, as it covers all of the elements to help you demonstrate how effective your new service will be.

Good luck!