Question

Topic: Strategy

Strategy For Drugstore Chain

Posted by Anonymous on 7/3/2008 at 11:22 AM ET 250 Points
Hello i am Patry, i have a client that is into the medical assistance business. In my country the social security is different from the US system, here there are some companies that offer security services through EPS, one of those companies is my client and just launched a drug store chain. But the average people think that is just for beneficiries of a health care plan with the company, the true is that is open for everyone. I come asking for your help for ideas or slogan that can communicate that the drug store is for every one.
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RESPONSES

  • Posted by Levon on 7/3/2008 at 12:33 PM Accepted
    You could employ the same tactics that illegal drug dealers use (and you may think this is sarcastic and possibly humorous) but it involves aggressively opening up stores on every corner of every neighborhood. Powder the market with your stores and brand.
  • Posted by Jay Hamilton-Roth on 7/3/2008 at 8:06 PM Accepted
    Healing For All
    Medicines For Everyone
    Sick? Everyone's Welcome.
  • Posted by Levon on 7/9/2008 at 6:11 PM Member
    You missed my point. You may want to re-read what I suggested.
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