Know-How Exchange : Strategy

A few thoughts:
1) Having a URL for your website such as "https://dynamiccopywriting.blogspot.com/" doesn't instill professional confidence. If you own dynamiccopywriting.com, make your site live there.

2) Having a blog for your site alone won't build (online) confidence. You also need some pages of who you are, how you work, who your clients have been, examples of your work, etc.

3) Creating buzz isn't a formula. The key is that what you offer has to be truly outrageous or remarkable to make it "water cooler conversation".

4) Online, create a social bookmark (https://www.socialmarker.com/) to allow people to easily "thumbs-up" your site. Then, find people that truly like your offering and ask them to mark your site. That'll drive traffic today, but won't create an ongoing stream of buzz.

5) Find blogs that deal with business stories, case studies, etc. and offer both your wisdom and a link to your free ebook (where appropriate).

6) Finally, identify businesses that in your professional opinion, could really use your services. Find the right contact person in that organization, and send them a letter indicating that their website appears to needing white papers, etc. and that's your expertise. Mention the ebook as part of your expertise.

It is amazing to me that you can write such a well thought out and complete ebook and feel that you don't know how to set up your own attracting web site. Consider going to: https://results.sitesell.com/hazel1.html1.html

and check out how inexpensive and easy t is to build a selling web site.
Look at my web site as an example.
I love working with sitesell. They have supported me at every point.

Hazel Wagner

Both MarketingProfs and MarketingSherpa have a department that introduces, sells, markets books . . . or something like that. I don't really know anything about what they do or don't do, but I do know that they both like to have authors provide information about their books. In the case of MarketingProfs, it's for their book club.

I suggest you research both Web sites. Who knows . . . you might already be in the right place (MarketingProfs.com) to achieve your objectives.