Question

Topic: Strategy

Marketing Department Commision Scehme ?

Posted by Anonymous on 7/6/2008 at 12:52 PM ET 250 Points
I am looking for Some Commision Scheme for Marketing Department which can motivate them for work hard ( except branding & promoting scheme). what shceme should include their commision, or simply how to add there commision ?

Regards,
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RESPONSES

  • Posted by adammjw on 7/6/2008 at 1:21 PM Member
    Some questions..
    What are precisely the objectives for your marketing people? What do you expect of them?Are they supposed to work as a team or individual professionals?
    To what extent is their work related with your sales persons?

    Adam
  • Posted by Susan Oakes on 7/6/2008 at 5:19 PM Accepted
    In my experience it is unusual for a company to have a commission scheme for a marketing department.

    Often companies will reward a marketer with a bonus based on their responsibilities and achieving objectives such as:

    Achieving sales and profit targets
    Achieving market share targets
    Completion of projects within the deadline

    Susan
    M4B
  • Posted by Jay Hamilton-Roth on 7/7/2008 at 9:01 AM Member
    Is your ultimate goal to have the Marketing Dept work harder or to reward them when the company does well?

    To reward them, provide commissions to the department as a whole from the total commissions. The actual performance of individuals within the department (measured however you like) would allocate a proportion of the department's total. Top performers might get 5-10%, while bottom performers might get 0%.

    To work harder, you're guessing the motivator is money. Instead, ask them what perk they would enjoy most: new office location, new office equipment, flexible hours, additional vacation, travel upgrades, etc.
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