Question
Topic: Strategy
Promotions For Entertainment Channel
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I'm a marketing executive working in the entertainment channel in Mexico. My products are chocolate and confectionary.
These clients want cheap, innovative, high revenue products.
This is mainly an image channel and no price promotions are made. Basically we have made some "combos" with pop corn, fountain soda and chocolate using a movie license.
Has any of you had some experiences with movie theatres, amusement parks or video rental stores?
I'd really appreciate some advice.