Question
Topic: Strategy
Marketing Strategy - Wedding Music & Entertainment
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In March, I created "Wedding Music by O-vation" as a new player in the wedding music industry here in Sydney, Australia, and have developed a cohesive branding to go along with it. We've displayed at two wedding expos so far, and advertised in our local Yellow Pages and a few online sites. I've also launched yesterday a new competition, offering a $10000 music and entertainment package for one couple, and I've got that campaign going til the end of November.
We're currently very very desperate for clients. A combination of being a new, unknown brand, and a quiet wedding season has resulted in our income dwindling down to literally nothing. My business partner and I have taken on second jobs to subsidise the business, but we are confident it will pick up.
Since I've run out of my advertising budget for this year, I'm looking for insights and suggestions on getting some solid results out of our advertising, keeping in mind that I can no longer afford any paid advertising.
I am primarily looking for two things out of this question - a short term marketing strategy that will have immediate results and get us bookings (deposits) to tie us over until the business picks up in the busier seasons, and a longer term campaign for the next 18 months.