Question

Topic: Other

Pls Help With This Job Description

Posted by Anonymous on 7/20/2008 at 10:52 PM ET 250 Points
We are starting to re-structure our marketing and sales department and we need some input on how to write the right job description for a marketing intelligence staff and the statitistics ( Key Performance Indicators ) for the valuable final product of the job to give us some informative progress that he is doing the job successfully and not performing well and need improvement.

Regards

Paul
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RESPONSES

  • Posted by Levon on 7/21/2008 at 1:44 AM Accepted
    So you need a job description for a Market Researcher. Simply type that into google and there should be plenty of examples.
  • Posted by Jay Hamilton-Roth on 7/21/2008 at 9:21 AM Accepted
    Take a look at other job postings for ideas:

    https://www.hr.duke.edu/jobs/descr_campus/select.php?ID=2263
    https://www.simplyhired.com/a/jobs/list/t-Marketing+Intelligence
    https://tinyurl.com/6bc2gr
    https://www.analyticrecruiting.com/list_title.asp?category=e4
    https://tinyurl.com/6eq4m2
  • Posted by melissa.paulik on 7/21/2008 at 9:58 AM Accepted
    I agree that there should be examples readily available if you just Goggle it. However, I'd encourage you to think about a couple things and tweak those position descriptions accordingly.

    1. What is the most important thing YOU need done. If the company needs market data, focus your job descriptions and KPIs there. If you need competitive info, focus it there. If it's day to day sales support...you get the picture. Job descriptions and the like you find on the web should only be used as a starting point.

    2. What experience level are you hiring? If you think you can hire market intelligence staff cheaply, but expect them to perform as though they were highly paid consultants, then you have a mismatch. The job expectations and KPIs should be in line with the level of experience you are paying for. You can grow that experience, to be sure, but don't start out by setting your team up for failure by having unrealistic expectations.

    All the best!

    Melissa Paulik
  • Posted on 7/22/2008 at 10:21 PM Author
    Thanks to all

    Melissa , can you give some samples KPI's for each item you mentioned as starting point then we will match it to our needs that we look for .

    Paul
  • Posted on 7/24/2008 at 9:50 PM Author
    Any other input that may help us to make a solid decision to follow the advice?

    Paul-
  • Posted on 7/28/2008 at 9:03 PM Author
    OK. Melissa, can you give some clue on KPI for day to day sales support?

    If no other input - I will close this topic and thanks all.


    Paul-
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