Question

Topic: Strategy

Brand Activation!!

Posted by basit khan on 7/23/2008 at 3:29 PM ET 50 Points
We are the importers of different consumer based products. what i would like to know is what strategy i should adopt to promote limitlessly and to get a major market share out of it.

the name of the product is "VEET" it is the Hair Removal Cream for Women. Reason to asking you to generate the idea that how to promote this product because our society is Muslim based yet fashionable but know their limits.

So i need to have such a strategy to promote and create the hype of this product.

Since i dont see such a healthy response towards this product.

Please suggest me the strategies so that i should adopt and implement it.

Thank you to all to participate and to share your worthy ideas!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/24/2008 at 8:37 AM Member
    Since I'm not a Muslim Woman, I don't know what would (or wouldn't) make me purchase it. So, ask. Start talking to Muslim women (or have a woman-friend assist) to ask their opinion (of the product, where they would purchase it, and why). Once you understand the marketplace, you have a better chance to craft a message that would resonate.
  • Posted on 7/24/2008 at 10:10 AM Accepted
    I agree with Jay. I would add that you can take what is already known about existing consumers of VEET as a start, but only as a foundation because you might find that the needs of target audiences vastly differ. Additionally, Muslim women might have already formed an opinion based upon existing marketing efforts of this and competitive products. Your research should seek to determine their perceptions of this and competitive products (not just creams but other products with the same end benefit) so that you can clearly identify the attitudes of your target and how any hair removal product can be most appropriately positioned.
  • Posted by basit khan on 7/24/2008 at 3:43 PM Author
    I agree with you Jay! but there must be a misconception at your end is that. this cream is not only been made for muslims but for you for everybody...

    so now how is the idea of promoting through BTL for instance going college to college or on university level..!!

    any idea?
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