Know-How Exchange : Other

If you want to stand out -- you have to really target a niche and always point to that niche as a way to distinguish yourself. For example your niche could be an "American style Concierge Service" offered in Europe. People will notice that you are different and even ask you what is an American style concierge service -- you will have to have a clear and believable answer which distinguishes you from competitors. My example is a bit extreme -- but it exemplifies how to be different and target a niche.

I agree with Levon. I cringe whenever I hear that the target market is everyone. By trying to reach everyone, you end up reaching no one. Instead, look for the most attractive market first.

If you want more details, I wrote about this on my Blog a while back:
https://expandabroad.blogspot.com/2005/11/targeting-customers.html

You're actually in a double-bind: in addition to not narrowly defining your target market, your business isn't specific either (basically: you'll do anything for anyone). As Levon & Peter mentioned, focus on your target market but also focus more on your specialty (whether it be childcare, pet care, errands, professional virtual assistance, event planning, etc.).

Consider creating a marketing strategy document to help clarify your market and identify who your competition is (and how you're different/better than they are). Without a strategy, you're basically in the hope-and-pray category. Do your homework now, and reap the rewards later.