Question

Topic: Strategy

Marketing Strategy

Posted by bizyogi on 7/29/2008 at 11:33 PM ET 125 Points
Hello,

We are marketing company from India. we use various marketing models(Face to face, Skyshop, Event and Exhibition, E-commerce, Catelouge sales etc.)

Our expertise are in the field of Health products, Toys, Home Utility products mainly used by ladies in kitchen such as nutricook etc.

We want to present our services to international companies who are in the field of health products, toys, kitchen products and wants to start their operations in India. our biggest strength is we have Distributors network in place. Our strength is any product in gifts / toy segment can reach to all parts of country (25 super distributors and 1000 retail outlets) within 7 working days.

Is there any platform from where I can reach out to my target audience (International companies) and offer them our experties?

Please guide me. Thanks.
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RESPONSES

  • Posted by Frank Hurtte on 7/30/2008 at 8:58 AM Accepted
    i would start my search of events on www.playthings.com.

    I also understand the American International Toy Fair held in NY city is one of the worlds biggest gatherings of people in the toy business. I would not recommend you show, instead attend and build a network.
  • Posted by Jay Hamilton-Roth on 7/30/2008 at 9:46 AM Accepted
    Pick one industry, and identify the top companies (by sales) worldwide. Of those, find those that don't yet have India distributors. Contact those and show how you can specifically help them.

    Also, instead of focusing on the top companies, focus on those in the middle - those that have a great product in one country but don't yet have distribution.
  • Posted by bizyogi on 8/4/2008 at 1:13 AM Author
    Dear Friends, please send me more responses
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