Question

Topic: Strategy

Campaign Types

Posted by Anonymous on 125 Points
Hi,
I develop marketing software and i want to know if there are definite campaign types in marketing sector or they can be change according to the market,namely special.
And how the campaigns are stored in the market's db?
Any idea?
Thanks.
p.s:If you want to help me,my email is:slm_guzel@hotmail.com
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RESPONSES

  • Posted by Levon on Accepted
    Campaigns are generally measured on spend, time, media type, region, exposure etc. Success is measured in response rate and sales (short term), brand equity (long term).

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