Know-How Exchange : Other

Perhaps you could create a affiliate program and give them a referral commission on each client they send your way.

I would hold an open house and invite all of the local docs. You might make it a wine tasting or something like that. I think you need them to come see the facility, meet the staff, etc. The event needs to be exciting enough to get them there. You would of course have litterature available at the open house as well as some live therapy demonstrations. Perhaps even some current clients that can talk about what it has done for them.

Hope this helps,
Mike

Figure out the office's motivation. It may be a referral fee. It may be independent studies showing your program is 25% more effective. It may be through great communication - regular reports to the office. It may be through education - teaching the doctor some basic rehab information to better assist/transition patients.

A referral program should be your focus - although you'll probably get many doctors that want you to match referral for referral - which is nearly impossible.

Doctor's are used to being well taken care of by pharmaceutical reps. Not sure what your entertainment budget is but it would be worthy to try and set appointments with the Docs for lunch and/or dinner and try to build a relationship. Discover what they individually want from an organization such as yours. And make sure to continually follow up. Make a sales calendar and stop back in the office every week/two weeks. Let them know about any new services or programs. I think the biggest mistake that facilities make is to concentrate solely on the 'marketing' (special events, marketing collateral, programs) but not have the 'sales process' to put all of those things into use. Communicate to the interviewer that you will continue to build that relationship with those doctors beyond marketing strategies.

Good luck!