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Topic: Other

Concept, Copy And Advertising Training

Posted by Anonymous on 8/19/2008 at 11:33 PM ET 25 Points
I am looking for a trainer(s) and some content to train a group of people on strategy, concept writing, developing ad briefs, story board and creative development: in general and making great ads that build business. a.k.a P&G Copy Program. Specifically, what I need is the training content and a set of 25 examples ( TV's or print ads). A 2 day program. I would also like a set of 25 ads that have bombed or have not worked. Prefer consumer goods and categories facing consumers. Anyone know anyone or a website or a company. I need to deliver this in Asia and I can pay. Please help.
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RESPONSES

  • Posted on 8/20/2008 at 10:24 AM Accepted
    I can recommend this book by Jerry Fisher, https://www.nmoa.org/catalog/fisher.htm but I don't know about getting ads that flopped. There are ads in this book that have been improved, but not too many people let on what flopped completely.
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