Question

Topic: Other

Brand And Product Management In Fmcg Markets

Posted by Anonymous on 8/29/2008 at 4:18 AM ET 125 Points
I just received my conference topic for next year. It’s an interesting topic but I would like some opinions regarding the topic.

The conference topic is BRANDS & PRODUCT MANAGEMENT IN FMCG (fast moving consumer goods) MARKET. This conference will discuss on how to build, manage winning brands in the FMCG market to increase ROI, build brand awareness and capture increased market share.

Any thoughts on what are the key issues in the market today?

Thank you in advance for your help.
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RESPONSES

  • Posted on 9/1/2008 at 11:30 AM Accepted
    I think one key issue is the incorporation of social networking and web 2.0 media. How can companies leverage these tools to communicate and position their brand's message? What have companies done to engage the customer that is consistent with their brand message?
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