Question

Topic: Strategy

Up-coming Exhibit

Posted by Anonymous on 8/30/2008 at 6:02 AM ET 125 Points
We are entitled to promote a new brand for flavored water in our campus. what would be the best promotion we can useto encourage potential users to visit our booth.Actually, we also have competitors promoting the same brand. Need Help!
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  • Posted by Jay Hamilton-Roth on 8/30/2008 at 8:24 AM Accepted
    Since you have a non-unique product, you need to involve people in something unique to personalize the product for them. For example:

    * Blind tasting competition ("What flavor is it?" or a brand preference competition)
    * Blend/make your own water flavor
  • Posted by Mikee on 8/30/2008 at 10:08 AM Accepted
    Try to relate something to water. How about a protable hot tub or a slip and slide? Maybe even a kiddie pool that people can swim in.

    You could also do the standard giveaway for an ipod, cell phone or such.

    Will you be a distributor or is it just to raise brand awareness? Be sure to get some banners or promotional items from the water manufacturer.

    Mike
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