Question

Topic: Research/Metrics

Holiday Season Response Rates

Posted by cgreenglass on 9/5/2008 at 2:05 PM ET 25 Points
As we embark on the Fall mailing season, and the all important holiday mailing season, I was wondering what you are hearing for expectations on direct mail response rates during this time of year.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by steven.alker on 9/18/2008 at 2:38 PM Accepted
    From our UK research:

    Percentage response rates will remain the same. Conversions to orders will fall except for budget and value items. Spending will be about 30% down on discretionary items and about static on essentials. Christmas will be tight for many, apart from the super-rich, so I’m OK thanks!

    Steve Alker
    Xspirt

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Research/Metrics)