Question

Topic: Strategy

If You Had $20,000 - How Would You Launch....

Posted by Anonymous on 9/10/2008 at 3:07 AM ET 125 Points
If you had $20,000 we would would like to hear how you would market an existing online business including various marketing touch points (Print, Internet, Radio, etc.).

a. What we do:
We are in the professional referrals business - we enable people to exchange job related and sales related introductions for a reward.

b. Customer Profile:
Our core customers are professionals - Sales Professionals, Recruiters, Freelancers, Consulting Companies and Job Seekers

c. Target Goals:

c1. Conversion:
10% registration conversation rate
4% entry point sales - $30

c2. Marketing points available:
1. Newsletter subscription
2. RSS

c3. Repeat visits
1. 10% repeat visits
2. 4% coverstion from the repeat visits

c4. Registration goal
Not sure but definitely above 5000

Timeframe: 3-4 months
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RESPONSES

  • Posted by Tatyiana on 9/17/2008 at 10:01 AM Accepted
    Oh come on, NuCoPro! That is what this forum is for...helping people along, giving "free" advise - exchanging ideas and experience. I don't think she is trying to get the plan done for free. It is no different than asking people for tag lines and company names.

    To respond to the question, unfortunately I am not an online guru by any stretch of the imagination and my speciality is enterprise grade technology solutions which we have really long sales cycles and fewer clients because of the price tag.

    But I do think that networking on any level needs to be part of your bigger plan and the social media aspect needs to be high on your priority list. Find out where your market hangs out online and go after it.

    T.

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