Question

Topic: Strategy

Have You Found A Formal Equivalent To Guanxi, Chaebol, Keiretsu In India?

Posted by Anonymous on 8/3/2004 at 4:23 AM ET 125 Points
Networks and societal linkages such as the guanxi in China, the chaebols in Korea and the keiretsu in Japan have taken my time and attention. India is an equally diverse, networked culture due to both societal patterns and networking linkages. The marketing community may have found some such existing model in the Indian context which can be used as a marketing strategy model by developing on its inherent capabilities. Have you therefore found a formal equivalent to guanxi, chaebol, keiretsu in India?
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  • Posted by Mushfique Manzoor on 8/3/2004 at 9:45 AM Accepted
    Dear Satish

    i think the following are the India's quivalent to Chaebol, Keiretsu or Guanxi.

    - Reliance Group (of the Ambanis)
    - Birla Group
    - TATA Group

    hope this answers your queries. cheers

    Mushfique
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