Question

Topic: Other

Ethnicity Vs Race/creating A Market Survey

Posted by Anonymous on 10/1/2008 at 5:25 PM ET 50 Points
Solving an office debate :)
When surveying your target audience( or when you yourself are completing a survey)...what is more proper --asking what is one's race or ethnicity? Or both. Does one provide tend to be more useful and provide more insight into your target audience?
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RESPONSES

  • Posted by michael on 10/1/2008 at 10:24 PM Member
    Use both terms (race/ethnicity)

    I, personally, am more frustrated than offended by the question. I see people, I don't see color.

    Michael
  • Posted on 10/1/2008 at 11:12 PM Accepted
    If I'm not mistaken, ethnicity is a more politically correct term. Hope it helps!
  • Posted by Jay Hamilton-Roth on 10/2/2008 at 8:19 AM Accepted
    It depends on what you want to know.

    Race is (in the US) mostly about your physical traits.
    Ethnicity is mostly about your ancestry and social group.
  • Posted on 10/2/2008 at 9:32 AM Author
    Thanks everyone... I agree, it does depend on what you need to uncover and for my project ethnicity would be more appropriate-- I do feel that race is becoming an increasingly antiquated and unsupportive term.
    Thanks!
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