Question

Topic: Research/Metrics

Crm Research

Posted by jamie on 10/7/2008 at 11:41 AM ET 250 Points
We are working on a pilot outreach project in the Michigan area and are looking for someone who has done research in the CRM field.

Ideally we are looking for someone to work with in the academics field rather than someone associated with a CRM company to avoid any possible biases. We are looking for someone who has researched different CRM processes in various industries and how CRM can be used as a lead nurturing tool. Our intended outcome is to develop a CRM tool (possibly web based) that can be accessed and added to by multiple agencies across the country.
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RESPONSES

  • Posted by steven.alker on 10/8/2008 at 8:32 AM Accepted
    Dear Jamie

    If I can help you from a distance, on line and on the telephone, I have been involved in CRM consultancy for 11 years and a user of various systems for 18 years.

    My own specialities are sales forecasting and sales activity analysis, pipeline management and management reporting.

    Although I have been a Maximizer (CRM, eCRM) business partner and an associate of the sales forecasting product SymVolli I have also worked with about 15 different CRM systems in a systems and work-flow role allied to management reporting..

    Apart from technical skills, I work by analysing the precise needs of a client, based on CRM, Prospect Relationship Management (PRM), lead nurturing, pipeline management (Or sales funnel) and sales forecasting. I also cover service desk issues marketing campaign management and verbose as well as numeric reporting.

    We aim for a rapid return on any CRM expenditure by providing tangible and measurable results where the benefits of the system are sufficient to repay the investment in the shortest possible time. I think that our record is about a week.

    If you are thinking of developing a web based product, you might as well know what you are up against up-front. I have run the competitor analysis and vendor profiling work for Unimax, Nomis, Maximizer, Goldmine, ACT, SalesLogix, Microsoft CRM, and Sage CRM and so on. Some of my comparative documents have been used by InsightExec and CustomerThink (Bob Thompson’s original CRMguru site’s name in the web 2.0 world.)

    Please let me know how I might be of assistance. You need to flesh this proposal out quite a lot before anyone in the CRM field can determine if they would be able to help.

    Best wishes



    Steve Alker

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