Know-How Exchange : Other

Here's a response to a similar question:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=25238

Here's McDonald's policy on unsolicited ideas: https://mcdonalds.com/contact/contact_us/unsolicited_ideas.html

You'll find Burger King's policy on unsolicited ideas here: https://www.bk.com/CompanyInfo/legalinfo.aspx (look under submissions)

Since neither one of these companies accepts outside submissions, you'll need to look somewhere else to sell your great idea. Will this work for a smaller, up-and-coming fast food enterprise?

When you identify that new target, here are some important first steps:

1. Inquire first with the company to find out if they entertain new ideas from outside inventors. If they do, ask what their procedure is for presenting the idea to them. - Do not tell them what your idea is until after you have done #2.

2. Before that meeting, meet with an intellectual property attorney - they deal with patents, trademarks, and copyrights, to find out how to protect yourself and your idea before you meet with the big guys.