Question

Topic: Strategy

Meeting With Divison Of Student Affairs

Posted by Anonymous on 10/24/2008 at 5:39 AM ET 250 Points
Hello guys,

It's me again =X

My company provide free school supplies to local universities and I'm in the midst of preparing my presentation and strategy..

I've prepared a CD video presentation which consist of few part such as a video Introduction, Benefits, Distribution etc (total of 5 part)

Each part consist of a video so overall there's 5 video + 1 video intro.

The intro video is about some random feedback by students, division of student affairs (which has partnered with us) and footage of our free school supplies being distributed.

The rest of the video are solid feedbacks recorded interviews of some member of division of student affairs we've worked with in the past saying how they like it, it's very well received etc.

Each video ranges from 30sec to 60sec averagely. I feel theres to many video to put in the presentation and it'll be a little awkward? me and the Dean watching the video throughout the presentation/meeting?

Having said that, I believe each video could heavily impact their decision as its solid and real feedbacks.

Is it recommended to put in these videos into presentation? If not, should I send them the CD and have them watch it first and meeting up later?

I'm quite lost on deciding the best way to approach the division of student affairs.

Hope you guys can help me out!

Thanks,
Josh
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RESPONSES

  • Posted by saul.dobney on 10/24/2008 at 8:57 AM Accepted
    It can work. So long as you explain the purpose of each clip beforehand, and then emphasis the take outs in your own words. It's just testimonials. The trick is for you not to focus on the videos, but to talk around them, see if the Dean finds them useful, watch his/her body language while watching. Who knows maybe the Dean will want to just skip past and talk about the deal, so be prepared to cut to the chase.
  • Posted by Frank Hurtte on 10/24/2008 at 12:06 PM Accepted
    Why not set up your presentation so that you can select the video clip which best addresses your prospects questions and concerns? In the past I have coached clients to do a modified version of this. Go to a meeting with 3 powerpoints prepared. Spend the first 15 minutes probing as to what concerns and questions the client had - then opening up the ppt which best fits their individual needs.

  • Posted by steven.alker on 10/28/2008 at 2:16 PM Accepted
    It was really something to celebrate when I saw the Telemoxie handle had gone live again. Here’s to you getting back into business and here’s to any ways we can be of assistance.

    By my calculations, you have helped out a few thousand people here and probably ten times that number when you incorporate all those who read your answers but who didn’t wish to comment.

    Best wishes

    Steve
  • Posted by steven.alker on 10/28/2008 at 2:19 PM Member
    Dear =X

    Whoops, sorry about the cross posting above – it was intended for another question about the very welcome return to the forum of Telemoxie after a terrible accident. Here’s my answer to your question.

    Do you need to close after the video has put forward your proposition? If you do, then there is no alternative to being there and closing the “sale” Enthusiasm for your products instilled by your video wears off fairly quickly. If the Student’s can’t make a decision there and then via a web-link they need you to make the decision for them i.e. selling the proposition, whether your think that it is embarrassing or not.

    If the outcome of the video is not to trigger a sale, then you will be repeating yourself by personally re-stating whatever you put into the video. It is the equivalent of giving a PowerPoint presentation by reading out all the words which are on the screen. In other words, it is laboured and poor technique. If you are there in person, you should give a firecracker of a presentation with the video as an asset to watch before-hand, or better, to take away after the meeting.

    Best wishes


    Steve Alker
    Xspirt
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