Question
Topic: Strategy
Will Outsourcing Marketing Replace Me?
Related Discussions
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Real Estate Company Unique Value Proposition.
- Nps Strategy & Change Management
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- mgoodman 77,301 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,342 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points
We get about 12k unique website visitors a year. We generate leads from Capterra, Google adwords, trade shows, directory listings, Press.. The lead quality varies greatly. The sale close rate should be higher. I want to make a change in 2009. I want to generate more leads, higher quality leads, and close more business (I realize that is what everyone wants)
I get lots of calls from Marketing organizations offering services such as: research to determine our ideal target, lead generation, marketing strategizing, etc.
My initial thoughts:
Costs?
What about the fact we really don’t have a sales team to follow up on the leads if we get too many?
Would I be replacing myself?
Where to start – research to make sure we go after the right prospect or lead generation?
Others things I’m considering that I wonder if the marketing firms would help with – user conference, SEO, ?
What are your thoughts on outsourcing Marketing? Where would you begin in determining your strategy and Marketing budget for 2009? Any ideas, success stories, or company you’ve work with you’d like to share would be greatly appreciated?