Question

Topic: Research/Metrics

Which Portal Can I Get Loyalty Program Case Studies

Posted by Anonymous on 8/6/2004 at 7:46 AM ET 25 Points
I am currently doing some research for a company in retail industry and needed some case studies for help.
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RESPONSES

  • Posted by bobhogg on 8/8/2004 at 3:09 PM Member
    klow...

    If it's supermarket retailing you're interested in, then the best "case study" on loyalty programs has to be the book "Scoring Points" about the Tesco loyalty programme in the UK. The book was reviewed on MarketingProfs here:

    https://www.marketingprofs.com/4/wreden8.asp

    I can thoroughly recommend it - a good read!

    Good luck,
    Bob
  • Posted by Peter (henna gaijin) on 8/17/2004 at 3:25 PM Accepted
    Harvard Business Review has case studies on all areas.
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