Question

Topic: Strategy

Partner Marketing

Posted by Anonymous on 11/19/2008 at 9:24 PM ET 25 Points
Hello

I run a partner marketing program at a small IT company in North America. We make software for smartphones for IT staff.I am looking to attract resellers in Europe. Where can i find information on which resellers to target and which countries, which devices are used at businesses and who in these companies use the devices? Any ideas are appreciated.
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RESPONSES

  • Posted by Paul Kemper on 11/20/2008 at 7:44 AM Accepted
    ITEuropa (https://www.iteuropa.com) is THE organization that has info on the channel in Europe. Also you can check if you can buy a set of addresses from CompuBase (data vendor having IT channel addresses, segmented by niche). Compubase (https://www.compubase.fr/) is based in Paris, France.
  • Posted on 11/22/2008 at 1:15 PM Author
    Thanks for your comments. I think you both provided valid points. My big concern is evaluating who in the enterprise in europe uses smartphones, and which ones. I must try to figure out the potential for our software.

    Any suggestions?
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