Question

Topic: Strategy

How Can We Come Out Ahead?

Posted by Anonymous on 11/22/2008 at 12:46 PM ET 60 Points
we have been working on a concept for over a year and have now started to move product. We are constantly looking to see if others are doing anything similar... Unfortunatly we found it.. From my understanding they are a young company aswell.

So my question is how do we rise above the competition?our website is withindustries.com and theirs is creomundi.com

Thank you
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  • Posted by MarketGoGo on 11/22/2008 at 3:28 PM Accepted
    Maybe I'm missing something here. You are both selling clothing on line. Beyond that, based on your website, I don't see there being much in common.

    Withindustries = "Buy our clothing to help raise money for impoverished kids"

    Creomundi = "Buy our clothing to make yourself feel better"

    I'd have to think that WorldVision is more your competition than Creomundi.
  • Posted by Jay Hamilton-Roth on 11/22/2008 at 8:05 PM Accepted
    I see that you're both printing messages on the inside of your shirts. No doubt others have tried this before as well. Competition isn't a bad thing - you're both educating the market about a new product. You should order from your competition to learn about the whole buying experience (including the quality of the goods). Notice that they are located in Canada, which may or may not matter.
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