Question

Topic: Other

International Market

Posted by Anonymous on 11/27/2008 at 2:44 PM ET 60 Points
I have a Marketing project which is about a tool hire to expand into international Market ( in the construction sector) . I m taking the company to Poland , I will use franchising and looking for small or family companies .. I will mainly use small equipment and tools,plants.. My target will be D I Y and companies that hire small plants. I will use mass journalism and men's magazines and problem-solving D I Y website to create brand awareness . The city will be the population of no more than 4-5million and no less than 1million . Within 5 miles in any location , I would not like to see another tool hire company... Am I on the right direction and how can I put some estimated figures on this project
??? Immediate help please
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  • Posted by Jay Hamilton-Roth on 11/28/2008 at 9:22 AM Accepted
    You can figure your advertising costs by contacting the various media. You can contact a local web designer to get an idea of costs for a new website. You can even contact some potential customers in Poland to get their input about your approach/interest (that's the key - how many people are interested in what you're trying to sell to them --- and why should they care).
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