Question

Topic: Strategy

Which Sboul I Focus On More?

Posted by Anonymous on 12/11/2008 at 2:04 PM ET 40 Points
As a relativy new greeting care company which should I focus on? Selling to the store or selling to the end consumer (which entails advertising, marketing, etc.)?
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RESPONSES

  • Posted by Mikee on 12/11/2008 at 2:21 PM Accepted
    Selling to the store. It is hard to get the the end consumer fro greeting cards as they are shopping in stores for cards.

    Mike
  • Posted by Jay Hamilton-Roth on 12/12/2008 at 8:56 AM Accepted
    Store and online. Online won't cost you much, and can help name/image recognition.
  • Posted by telemoxie on 12/13/2008 at 10:14 AM Accepted
    You might also consider selling through schools and organizations for fundraising projects.
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