Know-How Exchange : Strategy

Hi there,

Our firm just went through a major re-org and we are looking for a job title for an employee who will basically manage sales, marketing and client up-selling efforts and programs. Although he is not a sales manager nor will he be managing anyone, he will be conducting client and prospect webinars for additional product education, manage PR, website, tradeshows, proposal writing and content development, and etc. Basically, it will be up to him to create and design lead gen efforts to support sales, biz dev and anything he can do help with our client outreach without actually making the direct sale. He is very capable of this task, but not at the director level.

We have a Director of Biz Dev who is a standalone executive with an assistant -they report to the CEO, a sales manager (who reports to the CEO) with a team of 3 reps and a standalone client relations manager (who reports to the CEO).

This person will serve as the "go-to" to person and work with all 3 departments. We are trying to not have this person report to the biz dev director, as he will be traveling and not as responsive as we will need him to be. We don't want him to report to the client relations manager b/c she handles account / billing inquiries only, and our sales manager does not have the marketing experience to handle this.

What should his title be and who should be his report? I am thinking about making him a marketing manager, but somehow his title needs to reflect his abilites and job duties. We can not afford to lose him.