Question

Topic: Other

How To Notify Customers Of Store Closing

Posted by Anonymous on 12/30/2008 at 8:31 AM ET 25 Points
What is a good way to notify our current customers that we are closing one of our stores, but that they are still able to shop at another one of our locations? We dont want customers thinking we closed the entire business but only notify that we are consolodating. Would a letter or a postcard be better? or something else?
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RESPONSES

  • Posted by michael on 12/30/2008 at 8:34 AM Accepted
    Depends on your customers. If you're a high-end retailer, I would personalize a letter. If not, a post card is fine.

    Michael
  • Posted on 12/30/2008 at 9:00 AM Author
    Thanks. We are a glass company. (auto glass, commercial and residential-vinyl windows, showers, etc). It is easy enough for us to do a letter because we have a pretty extensive data base and is easy to merge.
  • Posted by Mikee on 12/30/2008 at 10:30 AM Accepted
    I would send a postcard. They stand out a little more than a letter and postage is acutally cheaper.

    Mike
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