Question
Topic: Strategy
Market Research For A New Desktop Software Product
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We don't have a big marketing budget. How do we get some reliable analysis on 'market acceptance' (to use a new piece of jargon I have learned) or what I really want to be able to demonstrate: 'will people buy it?' (are these identical terms?).
The existing offerrings are well 'accepted' of course (by 100s of millions of people). How can we show our potential investors and granting bodies that we have 'market acceptance' for a product currently in development?
Beta-testors? Potential customers who say they'll use it? What genuine and/or statistical value does that really have? Of course I can come up with these written statements. Is that what I need or more? Can I just show that that the competion is doing well?