Question

Topic: Strategy

Marketing As Storytellers Of The Organization

Posted by doggie1979 on 1/12/2009 at 8:48 AM ET 500 Points
I have been charged with our number one priority this year being to work on the concept of marketing as storytellers of the organization. I want to introduce this concept to my team on Wednesday - does anyone know of any articles, books, resources I can refer to as I am putting together my presentation?
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RESPONSES

  • Posted by adammjw on 1/12/2009 at 8:55 AM Accepted
    You're a bit short on time. Anyway I would mention :

    1.The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning

    2. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (KMCI Press) by Stephen Denning

    Adam
  • Posted by Mikee on 1/12/2009 at 3:48 PM Accepted
    There is a webinar on marketing profs, https://www.marketingprofs.com/marketing/online-seminars/108 I haven't done it, but it may be what you are looking for.

    Here is something from Seth Godin, https://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html

    Hope these help.
    Mike
  • Posted on 1/12/2009 at 8:34 PM Accepted
    Quick! Get a copy of Seth Godin's All Marketers are Liars. You might even want to give a copy to everyone in the meeting.

    It's not necessarily his best book, but it's certainly relevant to your situation.
  • Posted by doggie1979 on 1/13/2009 at 8:27 AM Author
    Thanks to all - so so helpful!
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