Know-How Exchange : Strategy

How about a discount plan for calling your mother (or lover) all year long? Pay one price and get unlimited minutes to call a single phone #?

I guess you are talking about Valentines day 2010 right because even if you could come up with a good idea now, there is no way to get the message out to the user base in time for Feb 14 2009 :))

Of course, you could make a purely text based promotion which means instant access but you have not even determined the goals of your promotion at this point.

is the goal to:

Get current subscribers to consume more text messages?
Get current subscribersw to consume more tak time?
Catch new subscribers?

Are you targetting

Pre paid or Post Paid subscribers.

Are you segmenting:

Young Adults?
Married Couples?
Kids?

First define the secific goal of the promotion. (increase arpu from 1.x to 1.xx or similar

Then define the specific target market that you want to push the campaign to.

Then plan exactly how you can encourage this target group to change their usage behaviour slightly.

Feel free to contact me if you need further advise or direction.

Good luck

Matthew