Question

Topic: Strategy

Transactional Advertising, Pos, Digital Inserts?

Posted by Anonymous on 125 Points
Is Transactional Advertising Transactional E-Mail Marketing POS, Digital Inserts To Be Effective In Direct Response Campaigns.

Hello, has anyone had any luck with this marketing strategy ONLINE?
I do have a good understanding of how it works and have educated myself on the subject and it makes perfect sense. I know if you do align your product with the right website “affinity” you can prove a positive ROI, if done wrong it can be a waste of time and money.

There are 2 ways we are interested in pursuing.

1 transactional e-mail on an affiliate website.
2 Confirmation page of shopping cart up-sell on affiliate website.
We would be looking to work with a specialist broker but some of these companies don’t give you a good benchmark to work with and don’t really offer small tests.

Our offer does convert well; we just need the right broker.
Does anyone have any experience guidance or tips?

Thank you
Leo
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RESPONSES

  • Posted by SteveByrneMarketing on Accepted
    I don't have any specific experience in what you have described. However, if it were me, I would be researching "Point-of-Action online advertising networking" combined with "social media optimization networking". I think the combination of these two powerful concepts might produce an innovative, profitable result.

    best of luck

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