Question

Topic: Strategy

Is Trade Show Still A Must

Posted by Anonymous on 2/3/2009 at 10:28 AM ET 250 Points
I would like to know if trade show are still good for B2B and what should consider while choosing an event?
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  • Posted on 2/3/2009 at 12:28 PM Author
    Yes they are in the airline industry and they will attend the world cargo symposium.
  • Posted on 2/3/2009 at 3:00 PM Accepted
    Trade shows might work, but you also might think about using the web and inbound marketing more.
  • Posted by Mikee on 2/3/2009 at 6:46 PM Accepted
    If you can find one show that all your potential customers attend than I would say it is valuable. If your customers are not really attending a particular show, your money will be better spent elsewhere.

    Tradeshows can be quite expensive. The catch is to followup on all the contacts that you make at the show. You can not just expect them to come to you.

    Mike
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