Question

Topic: Strategy

Workshop Marketing..strategy Requires!

Posted by Anonymous on 2/4/2009 at 10:50 AM ET 250 Points
I Look after organizing of Workshops Conferences for
Software Community. My Workshops are Mainly on Software Languages and Software Architecture Programmes.

this time i have to Organise this workshop to a untouch territory by my company. Wht strategies can i use to enter and make it a sucessful Workshop.

I have already started work on Meeting Clients, Refrells, Email Marketing, but i am not receiving a possitive responce, as am facing a problem of branding as so. i also feel Stiuation like Recession also playing a part.

Guidence needed, as just a months time left.
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RESPONSES

  • Posted on 2/4/2009 at 9:17 PM Moderator
    Quick! Start talking to your target audience and find out what you need to do to address their needs. Don't try to convince them of anything. Just find out what it's going to take to make this workshop work.

    You need to go into research mode immediately, because there's not much time. And don't wait for us to come up with the answer. We don't know who is in your primary target audience, what you want them to do, what their needs are, or anything else about them. (We don't even know what continent they live in!)
  • Posted by Jay Hamilton-Roth on 2/4/2009 at 11:54 PM Member
    Also - since your target market is no doubt Internet-savvy, have them fill out online surveys to get the information that Michael suggests (for example, https://www.surveymonkey.com/). You may need to think outside your normal materials: perhaps issues around hiring trained people, or training non-programmers, or bringing in companies that are hiring specific talents (or showcasing people who have these skills and showing their accomplishments).
  • Posted on 2/5/2009 at 3:25 AM Author
    But i was thinking some out of the box strategy as to how i can make it impressive. i have also started my work on blogging and online marketing through community as such. But still havent tasted much sucess.

    Any coments?
  • Posted by telemoxie on 2/5/2009 at 1:55 PM Accepted
    Can you get us any information about your location, and the location of your proposed seminar? Here comes a guy goes my message
  • Posted by telemoxie on 2/5/2009 at 2:08 PM Accepted
    Sorry for the extra words at the end-- I'm using dictation software and sometimes it records things I don't intend.

    If you are selling in the US, I would suggest hiring a professional copywriter or proofreader so that you create the best possible impression.
  • Posted on 2/11/2009 at 8:01 AM Author
    Thanks for the reply.. am actually from bangalore india, and has to Organise in in Hyderabad,India... well any out of box or unique thoughts /????
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