Question

Topic: Strategy

Marketing Live Texas Longhorns For Events In Texas

Posted by Anonymous on 2/16/2009 at 10:39 AM ET 250 Points
My company txlonghornforhire.com features Texas Longhorn photo steers for events. Corporate, church, schools, day care, grand openings, picnics, hotel, festivals, museums and fairs. I would like to know how best to reach out of state planners and media companies with work in Texas. I have been in business for almost 7 years with never being contacted for print, video, film or commercials. I have one Steer that would be great for "Chick fill a" or "Happy cow commercial" just for a start. We also offer a presentation of the History of these famous Longhorns and how they were a major part of the History of the United states. Very necessary due to most library's only carry one book on the Longhorns by Frank Dobie. I know about party pop and such but I never got good traffic and I was hoping for different avenues-Thanks Diana
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/17/2009 at 8:38 AM Member
    You might contact https://www.movielivestock.com/ for ideas or opportunities (for movies, print, etc.)

    Besides contacting other corporate event planners, think conventions (both business and political) whose focus is aligned with an image of a Longhorn. Since people aren't looking for your steer, you need to educate them how easy/inexpensive/photogenic/memorable/safe they are and show lots of pictures of them from your photo gallery.
  • Posted by pamelah on 2/17/2009 at 9:45 PM Accepted
    Make sure your web site features a variety of ways the Longhorns are used, so prospects can get ideas and see how fun they are. Use testimonials, especially on what VALUE or benefit this brought to the event or program. You're pitching ideas, not just the product (selling the sizzle, not the steak),so come up with ideas for different types of industries and begin to pitch. Do a google search for event planners, associations, and other industries in your region. Do you have ideas to raise money with the Longhorns? That would be valuable to pitch as well. Can you exhibit at some event planning or association trade shows? Just some thoughts. Good luck to you!
  • Posted on 2/18/2009 at 6:28 AM Author
    Thank you to all that resonded to my question. I feel I am going in the right direction with marketing the Steers and their new history program. Please take a look at my site www,txlonghornforhire.com for more info-thanks Diana
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